FSL Ecosystem 2025: Complete Guide to Web3 Fitness & Gaming

Posted on May 23, 2025
Everything You Need to Know About the FSL Ecosystem 2025 – Guide to STEPN, MOOAR, Gas Hero, FSL ID, GMT, and more

🔖 Introduction

At the forefront of the Web3 revolution, Find Satoshi Lab (FSL) is redefining how people move, play, and connect through blockchain-powered experiences.

Founded in 2021, FSL’s mission is to accelerate the world’s transition to Web3 by building products that integrate seamlessly into everyday life, promoting healthier habits, rewarding movement, and fostering community through gamified ecosystems.

This guide covers everything about FSL in 2025, including how FSL Game Hub works, key token utilities, major brand partnerships, and what’s coming next for the ecosystem.

🎯 Vision & Mission

FSL envisions a world where blockchain technology empowers lifestyle, fitness, and gaming — enabling ownership, participation, and innovation through gamified, move-to-earn ecosystems.

👥 Leadership Team

Driving this innovative journey is a diverse and accomplished leadership team:

  • Jerry Huang – Co-founder
    With over a decade in game development, operations, and marketing, Jerry helped create top-ranking iOS games.
  • Yawn Rong – Co-founder
    Entrepreneur and crypto angel investor with experience scaling startups and incubating Web3 ventures.
  • Shiti Manghani – CEO
    A global leader with 15 years of experience across three continents. Former COO of STEPN, now CEO of FSL.
  • Mable Jiang – Chief Revenue Officer (CRO)
    Former GP at Multicoin Capital. Host of the bilingual podcast HODLong and 51% — one of China’s leading crypto podcasts.
  • Ryan Turner – Lead Designer
    Founder of Malicious Delicious, specializing in illustration, branding, and visual identity.
  • Tianyue – Lead UI/UX Designer
    UX/UI and XR expert with an architecture background, creating interactive Web3 experiences.

🌐 What is the FSL Ecosystem?

The FSL Ecosystem is a growing suite of interconnected platforms designed to bridge Web2 users into Web3 through lifestyle, fitness, and gaming innovations.

Since launching with STEPN in 2021, FSL has evolved into a multi-product universe united by a single vision — to make Web3 accessible, rewarding, and fun.

The ecosystem focuses on:

  • Web3 Integration – Empowering users with ownership and control over digital assets.
  • Blockchain Transparency – Leveraging decentralized technology for fairness and security.
  • Gamified Lifestyle – Encouraging healthy habits through move-to-earn mechanics.
  • Community Building – Fostering vibrant digital communities across platforms.

🧩 Key Components of the FSL Ecosystem

  • STEPN (2021): https://www.stepn.com/
    The original Web3 fitness app that rewards walking or running using NFT sneakers. Among the first blockchain apps approved on Apple.
  • STEPN GO (2024): https://stepngo.com/
    A social-focused evolution of STEPN with the Haus system, lending, friend lists, and event-driven community gameplay.
  • MOOAR (2022): https://mooar.com/
    FSL’s NFT marketplace and launchpad with FairMint mechanics and community-driven project voting.
  • DOOAR (2022): https://beta.dooar.com/
    A native multi-chain DEX that supports GMT and game token swaps within STEPN and beyond.
  • Gas Hero (2024): https://gashero.com/
    A social RPG strategy title set in a post-apocalyptic world, combining blockchain gaming with PvP, NFT-based heroes, and leaderboard battles.
  • FSL ID (2024): https://fsl.com/id
    A unified login system and identity layer with on-chain FSL Badges and cross-platform access.
  • FSL Game Hub (2025): https://t.me/FSLGameHub_Bot/
    Launched on February 23, 2025, the FSL Game Hub is a Telegram-based Web3 gaming portal that connects users to mini-games, tokenized rewards, and ecosystem-wide activities. Players can earn $GMT, unlock MOOAR+ memberships, and compete using Starlets, a native point system. Read more about FSL Game Hub
  • GMT Pay (2023–2024): https://fsl.com/gmtpay
    A crypto-to-real-world payment bridge integrated with Apple Pay and Google Pay for STEPN users. Read more about How to Spend your GMT with GMT PAY
  • Morchi: https://morchi.mooar.com/
    A lifestyle concept under development, merging fashion, wellness, and physical product drops with digital access.

💰 Tokenomics: GMT, GST, GGT & SUT

GMT is the core governance and utility token of the FSL ecosystem,spanning across apps like STEPN, STEPN GO, MOOAR, and Gas Hero.

From GMT, several sub-tokens power specific platforms:

  • GST – Utility token for STEPN OG (used for upgrades, minting, repairs)
  • GGT – Utility token for STEPN GO (mints, upgrades)
  • SUT – Utility token for Morchi, focused on utilities, energy war)

How tokens are used:

  • GMT: Voting, staking, premium access, raffles, in-app purchases (sneakers, items, upgrades) and payments (via GMT Pay)
  • GST / GGT / SUT: App-specific rewards, upgrades, mints
  • All tokens are tradable, and some can be bridged across chains (SOL, BSC, ETH, POL)

These tokens work in synergy, with GMT as the backbone and sub-tokens driving specific in-app economies.

🤝 Partnerships & Innovation

FSL has formed groundbreaking partnerships that bridge Web3 with globally recognized brands, lifestyle companies, and cultural institutions.

🌍 Major Brand Collaborations

🏆 Record-Setting Milestones

⚽ Sports Partnerships

– Argentina Football Association x STEPN (2025–2027)

In May 2025, FSL kicked off a landmark two-year partnership with the reigning FIFA World Cup champions — the Argentina Football Association (AFA).

To celebrate, STEPN launched the STEPN x AFA Genesis Sneaker Raffle, releasing 400 exclusive sneakers across four unique designs:

  • ⚽ La Cancha (Walker): Pitch-ready, AFA crest in the spotlight
  • ✨ The Origin (Jogger): Retro blue with vintage flair
  • 👟 The Captain (Runner): Armband energy, made to lead
  • 🎯 The Game Ball (Trainer): Built to score

The raffle ran from May 14 to May 18, 2025, with tickets priced at 19,000 GMT (refundable if not selected). All 400 NFTs were minted, and select winners received bonus perks including match tickets, signed jerseys, and exclusive fan experiences.

This long-term collaboration bridges Web3 and elite sports fandom — giving football fans digital collectibles with real-world utility.

“They won the World Cup. Now, they’re part of STEPN.”
— #STEPNxAFA – Move Like a Pro

– Atlético de Madrid x WhaleFin x STEPN (2022)

FSL’s first major football partnership launched in August 2022, uniting Atlético de Madrid, Amber Group’s WhaleFin, and STEPN in a pioneering NFT sneaker collaboration.

Together, they released a Genesis collection of 1,001 digital soccer boots, split into:

  • 850 Common sneakers named after Atlético’s national/international trophies
  • 140 Uncommon sneakers representing the club’s stadiums
  • 11 Rare sneakers (numbered 1–11), symbolizing matchday starting players

This wasn’t just a collectible drop — holders received tangible benefits:

  • 🏟️ Uncommon holders: Official Atlético jerseys
  • 🧤 Rare holders: Signed captain jerseys
  • ✈️ Genesis holders: Chance to win a full VIP match experience (hotel + tickets)

The launch began with 200 sneakers — 180 via WhaleFin, 20 airdropped by STEPN. Additionally, 10% of sales profits supported social programs via Fundación Atlético de Madrid.

“A pivotal step in our roadmap to unlock both the value of collectability and utility from NFTs.”
— Mable Jiang, CRO at STEPN

🔐 FSL ID: One Login for the Entire Ecosystem

FSL ID is a unified login and identity system that connects users across all platforms in the FSL ecosyste, from STEPN and Gas Hero to MOOAR and the Game Hub.

Instead of creating separate accounts for each product, users can log in once with FSL ID and enjoy seamless access to all services.

This identity layer also powers FSL Badges, soul-bound tokens that track user activity and unlock rewards, access rights, and ecosystem benefits.

Key benefits:

  • One login across the entire FSL universe
  • Badge-linked activity and reputation system
  • Improved user experience and onboarding for Web2 audiences
  • Built-in privacy and security using on-chain verification

FSL ID is more than a login, it’s the backbone of your Web3 identity within FSL.

⚙️ Product & Tech Innovations

Apple Pay Integration (2023):
First Web3 fitness app to enable Apple Pay for NFT purchases.

FSL Wallet & Badge System (2024):
First Web3 fitness app to enable Apple Pay for NFT sneaker purchases and in-app upgrades.

FSL Game Hub + Tadokami (2025):
A major step into Telegram-native gaming, FSL Game Hub debuted in February 2025 and introduced its first title, Tadokami — one of the first AUTO-RPGs on Telegram with real narrative, branching decisions, and blockchain integration.
Tadokami sets itself apart from basic clicker bots by offering:

  • Deep storytelling with evolving arcs
  • Strategic player choices (fight/flee, explore/rest)
  • Seamless integration with FSL’s Starlets reward system
  • Access via the Telegram app, no downloads needed

This signals FSL’s intent to onboard millions of Web2 users through lightweight, accessible, and immersive gameplay experiences directly inside social platforms.

🌐 Explore More from the FSL Ecosystem

The FSL ecosystem extends beyond STEPN and Gas Hero, integrating with innovative Web3 partners across gaming, lifestyle, and DeFi.

🧩 Partner Highlights

  • 🐝 Sunflower Land – @0xSunflowerLand
    Open-source farming game built by Thought Farm. Farm, craft, trade — and earn real rewards.
  • 💤 Dormint – @Dormint_io
    AI-powered sleep-to-earn app that rewards healthy rest habits with tokens and raffle access.
  • 🛡️ D3fenders – @D3fenders
    Web3 vault and security service protecting users from wallet drains and seed phrase risks.
  • 🍯 Honeyland – @PlayHoneyland
    Strategy game where players grow bee swarms and compete for Honey tokens in PvP battles.
  • 🍽️ Plato – @Plato2Earn
    Eat-to-earn rewards platform powered by user-verified food data and real restaurant activity.
  • 🔥 Matr1x Fire – @matr1xofficial
    Web3 FPS game mixing esports, AI, and NFTs with raffles and game drops via MOOAR.
  • 🧙 My Crypto Heroes – @mycryptoheroes_
    One of the earliest blockchain RPGs where players battle, craft gear, and trade NFT extensions.
  • 🌾 DeFi Land – @DeFi_Land
    Farm-themed DeFi simulator that gamifies crypto tasks and features the Alpaca Dash mini-game.
  • 🧠 Sentism AI – @Sentism_ai
    DeFi meets AI — access yield automation and strategy agents powered by Zally NFTs.
  • 🕹️ Arena Games – @Arenaweb3
    Web3 gaming hub with interoperability, staking, and competitive NFT-based experiences.
  • 🏝️ The Sandbox – @thesandboxgame
    Metaverse platform offering LAND sales, brand tie-ins, and King Kong collabs via MOOAR.
  • 🦖 Angry Dynomites Lab – @AngryDynomites
    Elemental NFT creatures generating in-game tokens tied to rarity and raffles.
  • 🐰 Dappie Gang – @DappieGangNFT
    Solana-based NFT rabbits unlocking access to Dappio’s Wonderland and DeFi tools.

🌟 Community & Social Engagement

FSL’s success is driven by one of the most vibrant and engaged communities in Web3, active across Twitter, Discord, Telegram, and Instagram.

From product launches to record-setting events, the FSL community stays involved through:

  • Weekly contests, raffles, and creative challenges
  • Live AMAs with founders and team members
  • Early access perks and exclusive roles in Discord
  • Shareable moments and sneak peeks on Instagram

Whether you’re running with STEPN, strategizing in Gas Hero, or exploring MOOAR drops, there’s always a way to join in.

👉 Connect with the FSL community:

📚 Learn More

🏁 Closing Thoughts

Find Satoshi Lab has grown from a single app into one of the most influential ecosystems in Web3.

With over 5 million users across multiple products, award-winning community engagement, and a relentless drive to bridge digital and physical worlds — FSL continues to shape the future of fitness, identity, and entertainment on the blockchain.

📝 Up Next on StepN Tracker:
STEPN GO — Everything You Need to Know
From getting started to earning strategies, upgrades, and advanced tips, our next guide dives deep into the world of STEPN GO.
Stay tuned!

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